PROPERTY VALUE
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At Beresfords, we understand that tenants are looking for more than just a place to live. They want comfort, efficiency and a home that feels well cared for. When a rental property is maintained to a high standard and professionally managed, it not only attracts quality tenants but can also justify a higher rental figure, and tenants are likely to remain in occupation for a longer period.
Whether you are welcoming new tenants or reviewing rent during an existing tenancy, investing in your property and the service they receive from you or your agent can make a measurable difference.
We’ve put together a list of top tips for adding value for tenants.
Tenants are prepared to pay more for homes that feel modern, fresh and thoughtfully presented.
Consider upgrading kitchens and bathrooms with contemporary finishes. Even modest improvements can transform the overall feel of a property. Installing reliable, high-quality appliances, such as a dishwasher or an induction hob, can further enhance the appeal.
Built-in storage, including fitted wardrobes, is always attractive, particularly in family homes and apartments where space is at a premium.
A simple redecoration using neutral tones, replacing worn flooring and addressing minor repairs will immediately create a well-maintained impression. These relatively small improvements signal care and professionalism, which tenants value highly.
Energy efficiency remains a key consideration for tenants, both financially and environmentally. Most will review the EPC rating before committing, and landlords are legally required to disclose it.
Improving insulation, upgrading to double glazing and installing an efficient boiler or heat pump can significantly enhance comfort and reduce running costs. Smart thermostats and LED lighting are simple additions that further improve efficiency.
Properties that are economical to run are consistently more desirable in today’s market.
Practical enhancements can greatly improve the day-to-day experience of living in a property.
Presenting a home as ready to move into, ensuring it is professionally cleaned and well prepared, sets the tone from the outset.
Allocated parking, secure bike storage and well-maintained outdoor spaces such as gardens or balconies can all increase perceived value. These features often influence tenant decisions, particularly in competitive markets.
Presentation plays a vital role in attracting quality tenants and achieving strong rental values.
Professional photography is essential to showcase your property effectively. Marketing descriptions should clearly communicate benefits as well as features, helping tenants visualise their lifestyle in the home. A video of the property will undoubtedly increase interest from prospective tenants when searching online.
A smooth, well organised onboarding experience also makes a significant difference. Working with an experienced lettings agent should ensure referencing, contracts and communication are handled professionally, efficiently, and in line with all related compliance, thus reinforcing trust from the start.
When reviewing rent, tenants are far more likely to accept an increase if they feel they receive genuine value.
Prompt responses to maintenance issues, clear communication and having a single point of contact all contribute to a positive relationship. Regular, respectful property visits help maintain standards while reassuring tenants that the property is being professionally managed.
Security and predictability are important factors for tenants.
Some landlords choose to include utilities or broadband within the rent. Clear communication and a transparent breakdown of what is included in the rent help avoid misunderstandings and build trust.
Demonstrating commitment to safety is essential and reinforces professionalism.
Ensure gas and electrical safety checks are always up to date. Install appropriate fire safety measures and maintain secure locks and well lit entrances. Proper ventilation and damp prevention should also be addressed proactively.
A safe, compliant property protects both tenant wellbeing and a landlord’s investment.
In principle, a landlord can propose a rent increase at any level. However, any increase must be fair, realistic and aligned with comparable local properties. The tenant’s agreement is required where the increase falls outside previously agreed terms, and in line with Renters Rights Act 2025, tenants now have the right to challenge increases they consider unreasonable.
Many landlords use 3 to 5 per cent as a general guide, broadly reflecting inflation. However, the appropriate level will depend on market conditions, local demand and any improvements made to the property during the tenancy.
Reviewing comparable properties in your area is an essential step in determining a fair and achievable rental figure.
A Section 13 notice is the formal mechanism used to propose a rent increase for a tenancy and is generally limited to once per year.
How an increase is communicated can significantly influence the outcome.
Explain clearly what justifies the new figure, whether that is improvements to the property, strong market demand or comparable evidence from the local area. Highlight the benefits the tenant receives and remain open to discussion.
Document all communications to ensure clarity and compliance.
Maximising the return on a rental property requires more than simply increasing the rent. It involves careful investment, professional presentation, effective tenancy management and a consistently high standard of service.
As an award-winning estate and letting agency recognised locally and nationally for positive customer experience and marketing excellence, Beresfords have supported landlords and tenants across Essex and into London for decades. Our experienced team understands their local markets in detail and can advise on achievable rental values, compliance requirements and long-term investment growth.
If you are new to letting, we have also written further tips and advice for letting a property in a previous blog, which you can read here.
To discuss your property and specific requirements or to arrange a market appraisal, please visit our landlords page or contact your local Beresfords branch. We would be delighted to help you achieve the very best from your investment.
