Land Sold in Fryerning, Essex | Planning & Overage Case Study

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Beresfords was instructed to advise on the sale of a consented parcel of land in Great Dunmow following a recommendation from our local Dunmow office. Through targeted marketing and specialist land expertise, the site attracted immediate interest and was successfully sold within weeks.
The site comprised approximately 0.46 acres (STLS) of land located off Merks Hill, Great Dunmow, accessed via a shared, secluded lane. The land benefited from full planning permission for the construction of one four-bedroom, Arts and Crafts style detached dwelling with associated landscaping and operational development. The site was brought to the open market with the benefit of planning consent already in place.
The landowner’s objective was to achieve a timely sale while ensuring the site was correctly positioned to maximise interest from developers and private buyers seeking consented land opportunities in the area.
Our Land & New Homes team provided strategic advice on pricing, marketing and buyer targeting. We utilised Beresfords’ extensive developer database and local market knowledge to generate early and competitive interest.
Full planning permission had been granted by Uttlesford District Council for the erection of a single detached dwelling. No further planning uplift was required prior to sale.
The land was marketed at a guide price of £425,000 and sold within weeks of launch, achieving the client’s objective of a swift and successful sale.
This transaction highlights the importance of specialist land advice, accurate pricing and targeted marketing when selling consented land. Early involvement from an experienced land team can significantly improve sale times and outcomes.
If you are considering selling land or would like advice on development potential, contact the Beresfords Land today to discuss your site or view our current land opportunities for sale and new homes development opportunities.