Our marketing, advertising and PR campaigns provide an integrated message, with new material appearing across a variety of media outlets on a weekly basis. A key element of this strategy is our social media offering which is coordinated via our dedicated marketing team.
We tweet at least twice a day to over 2,000 followers on a range of different subjects and properties. We often tweet a ‘property of the day’ which can be anything from a great buy-to-let investment through to a family home with an exceptional garden. If you are interested in following us, @Beresfords is where you will find us!
Facebook is also one of our preferred means of communication and to utilise this avenue our latest properties are featured alongside company and charitable news. Our success with this medium has grown with the number of ‘likes’ increasing by 30% in the last three months.
We deliver electronic newsletters to approximately 70,000 recipients twice a month detailing the latest company news and the range of properties currently available. Our data is also segmented for dedicated property mail outs to potential, carefully targeted purchasers. This strategic approach, alongside our diverse content, has meant that we now have an exceptionally low unsubscribe rate of just 0.43% per edition.