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Privacy Policy - Landlords


Beresfords is committed to protecting the privacy and security of your personal information. We take care to protect the privacy of our prospective tenants, tenants and those that reside with them and former tenants through the application process. This information is required to process and maintain your tenancy with Beresfords as described in this privacy notice.

We have therefore developed this privacy notice to inform you of the data we collect, what we do with your information, what we do to keep it secure as well as the rights and choices you have over your personal information.

Throughout this document we refer to Data Protection Legislation which means the Data Protection Act 2018 which incorporates the General Data Protection Regulation (GDPR), the Privacy and Electronic Communications (EC Directive) Regulations 2003 and any legislation implemented in connection with the General Data Protection Regulation which is the governing legislation that regulates data protection across the EEA. This includes any replacement legislation coming into effect from time to time.

Our Data Protection Officer is;

The DPO Centre Ltd

50 Liverpool Street

London, EC2M 7PY.


  1. Purpose of this document
  2. What personal information is being collected.
  3. How we gather personal information.
  4. How we use information about you and our legal basis.
  5. Sharing your Information.
  6. Data Security.
  7. Data Retention.
  8. Your Rights.

 1. Purpose of this document

Beresfords is a "data controller". This means that we are responsible for deciding how we hold and use personal information about you. You are being sent a copy of this privacy notice because you are applying for a tenancy with us. It makes you aware of how and why your personal data will be used, namely for the purposes of the tenancy application process, and how long it will usually be retained for. It provides you with certain information that must be provided under the General Data Protection Regulation ((EU) 2016/679) (GDPR).

In general, we use your personal information to comply with the law, carry out our obligations to you and to ensure you are and remain a suitable tenant able to fulfil your obligations to us.

2. What personal information is being collected

When you take on our letting services, we will collect, store, and use the following categories of personal information about you:

  • Full name.
  • Full address.
  • Email address.
  • Contact telephone numbers.
  • Full address of property to be marketed (Vendor & Landlord only).
  • Payment information such as credit card & bank details
  • Your identity and address documents to fulfil our Anti Money Laundering obligations.
  • Your communication and marketing preferences.

3. How we gather personal information

We gather personal information:

  • directly from you, for example when you call to ask us to market your property
  • by observing how you use our products and services, for example from the transactions and operation of your accounts and services from other organisations such as credit reference and fraud prevention agencies
  • from other people who know you including joint account holders, guarantors and people you are linked to financially
  • We also may gather personal information from monitoring or recording calls and if we use CCTV. We may record or monitor phone calls with you for regulatory purposes, for training and to ensure and improve quality of service delivery, to ensure safety of our staff and customers, and to resolve queries or issues. We may also use CCTV on our premises to ensure the safety and security of our staff and customers.

4. How we use information about you and our legal basis

The law requires that we provide you with information about the legal basis on which we process your personal data, and for what purposes.

In general terms, we will use the personal information we collect about you to:

  • To process your registration with us.
  • To provide a full lettings service for landlords.
  • To provide a full property management services.
  • To process payment for our services.
  • To protect against and prevent fraud, unauthorised transactions, money laundering, tax evasion, claims, other liabilities and compliance.
  • To communicate with you about the lettings process
  • To manage any rent payments on your behalf
  • To deal with legal disputes involving you
  • To comply with health and safety obligations.
  • To prevent fraud.

Some of the above grounds for processing will overlap and there may be several grounds which justify our use of your personal information.

  • Where we need to comply with a legal obligation.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

You will not be subject to decisions that will have a significant impact on you based solely on automated decision-making.

Special protection is given to certain kinds of personal information that is particularly sensitive. This includes information about your health status, political views, religious or similar beliefs, racial or ethnic origin, sex life or sexual orientation, genetic or biometric identifiers, trade union membership or criminal convictions or allegations. We will only use this kind of personal information where:

  • we have a legal obligation to do so
  • it is necessary for us to do so to protect your vital interests
  • it is in the substantial public interest
  • it is necessary for the prevention or detection of crime
  • it is necessary for insurance purposes
  • You have given us explicit consent to use the information

5. Sharing your Information

We may share limited personal data with third party contractors such as: Estate Agency board contractors, other estate agents, Surveying companies, Corporate Clients, building contractors, Property Maintenance contractors, Inventory clerks or Energy Performance Certificate providers.

These are parties who are carrying out services on our behalf including but not restricted to:

  • to carry out emergency, responsive or planned property repairs
  • to provide a language translation service if it is necessary to translate any information into or from a foreign language for you
  • to carry out research, survey and segmentation on our behalf to help us to improve the services we offer to you, and
  • with our professional and legal advisors for the purposes of taking advice.

Our contractors are required to comply with the law and our own Data Processing Agreement or Data Processing Clauses within our contracts to ensure data is managed appropriately and for specified purposes.

We may need to share personal information with local authorities, government departments and agencies, with our regulator and auditors, with utility companies or with other organisations and agencies where we are legally allowed to do so.

We may be required to share personal information with statutory or regulatory authorities and organisations to comply with statutory obligations.

In the event that we do share personal information with external third parties, we will only share such personal information strictly required for the specific lawful purposes and take reasonable steps to ensure that recipients shall only process the disclosed personal information in accordance with those purposes.

All our third-party service providers and other entities in the group are required to take appropriate security measures to protect your personal information in line with our policies. We do not allow our third-party service providers to use your personal data for their own purposes. We only permit them to process your personal data for specified purposes and in accordance with our instructions.

In the event that a complaint is received by us from you, it may be necessary to share your information with third parties such as (but not limited to) Solicitor firms and The Property Ombudsman.

We provide a link from our website to Google Maps to show the location of properties we are marketing or the location of our offices. If you use or access Google Maps you are bound by Google Maps/Google Earth Additional Terms of Service including the Google Privacy Policy.

6. Data Security

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need-to-know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

Your personal information is stored on our paper and IT filing systems which may be copied for testing, backup, archiving and disaster recovery purposes. Access to your information is limited to those who require it to provide services to you. All data is held within the UK.

If any of your personal information is transferred out with the European Union or the European Economic Area by any of our contractors, we will ensure that there are adequate safeguards in place to protect your personal information in accordance with the General Data Protection Regulations and applicable UK Data Protection Legislation.

7. Data Retention

The personal information that you provide will be retained by us in accordance with applicable laws and our internal Retention Policy. We will only hold your personal information on our systems for as long as is necessary and will destroy or de-identify personal information we hold after its retention period. You can request a copy of our Retention Policy by contacting us at:

Data Privacy Manager 

Beresfords Commercial Ltd, 10 Springfield Lyons Approach, Chelmsford, Essex, CM2 5LB

8. Your Rights

Under certain circumstances, by law you have the right to:

  • Request access to your personal information (commonly known as a "data subject access request"). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
  • Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
  • Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
  • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
  • Request the transfer of your personal information to another party.

If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact our Data Privacy Manager.

If you have any questions about this privacy notice or how we handle your personal information, please contact the DPO.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.

Information Commissioner -

Telephone helpline - 0303 123 1113


Download a copy of this policy here