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How Beresfords support landlords

Professionals & Pretenders

Landlords are always encouraged to use an established letting agent who is a member of Propertymark, the professional body which regulates the lettings industry. As a result any rent and deposit monies processed are automatically protected in a similar way to the cover provided by ABTA within the travel industry. Unfortunately, many letting agents are not members of Propertymark and therefore cannot be held responsible for their actions. Neither can they provide guarantees in terms of any rent or deposits that they receive and process. Beresfords are a 'fully regulated' agent so can provide the relevant protection and peace of mind.

You can get more information by watching the video below.


Local knowledge
& expertise

So as to ensure they can provide accurate and reliable advice to landlords and tenants, any credible letting agent should retain detailed knowledge of their local marketplace and comprehensive industry knowledge.

With more than 50 years experience we would like to think that should you decide to instruct Beresfords to act on your behalf, you will be in safe hands.

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Meeting your
legal obligations

With so much legislation now in place linked to the rental market, landlords must ensure they are regularly updated in terms of their legal obligations. Many agents fail to provide the appropriate guidance and as a result their landlords can be left exposed.

At Beresfords not only do we provide accurate and up to date advice but as part of our fully managed service will also deal with most aspects of compliance on our landlords’ behalf.


Qualifying Prospective Tenants

Marketing a property and sourcing tenants are just part of the rental process. Once serious interest is expressed, the quality of referencing undertaken by a letting agent is crucial as it should determine the overall credibility of the tenants concerned.

Unfortunately the quality of referencing undertaken varies considerably between different letting agents, so any serious landlord should ensure that the letting agent they intend to appoint has a comprehensive referencing process in place.

Beresfords use a market leading agency who conduct extensive referencing and credit checks on prospective tenants to ensure we secure the most suitable tenants for our clients properties.

Your own dedicated Property Manager

A general concern amongst many landlords is that their property will not be looked after during the tenancy.

Landlords using our fully managed service are allocated a dedicated Property Manager thus providing one central point of contact for maintenance based issues and we conduct regular property visits during a tenancy to ensure that it is being maintained.

We also have people at the end of a telephone outside of normal hours - 365 days per year to assist with any urgent issues which may arise.

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Protecting your rent

Some landlords worry about tenants not paying their rent, which is a natural concern.

At Beresfords we undertake comprehensive referencing of tenants at the outset to minimise the risk of things such as arears. However, although rare tenants can lose their jobs, or be injured at work which can affect their ability to pay their rent.

To protect our landlords in such instances, Beresfords have cost effective products designed to cover missed rental payments and specialists on hand to provide the necessary advice and support.

A proven track record

Landlords and tenants want to have confidence that their letting agent is professional, trustworthy and can deliver positive results.

Beresfords have been trading successfully since 1968 and over that period have let tens of thousands of properties across Essex of all shapes and sizes.

Our staff are 'fully regulated' adhering to a strict code of professional conduct and retain extensive knowledge of their local markets. Therefore they are well placed to offer reliable advice.

Annually more than 15,000 prospective tenants register with our branches searching for properties to rent across the region, and we arrange over 12,000 viewings on our landlords properties.



Extensive Local Coverage

The way in which a property is marketed for rent is crucial. Effective exposure will ensure your property receives strong levels of interest from high quality tenants and generates the best level of rent. Our network of 17 branches, which are spread across Essex and into Greater London, use cutting edge technology to promote properties to thousands of professional tenants. What’s more, Beresfords properties can also be advertised at The London Office in St. James’ (SW1) which attracts interest from international professional tenants working for 'blue chip' companies based in London.

Extensive Marketing

On average Beresfords’ website attracts 50,000 unique visitors every month. Our properties are also featured on leading property portals including Rightmove, OnTheMarket and Zoopla and annually receive over 15,000 online enquiries from prospective tenants asking for more information on specific properties or to request viewings.

Featured Property Listing

Most letting agents promote properties online in a very similar way. However, Beresfords make sure that our landlords properties stand out from the crowd. Featured Properties are more prominent being visible at the top of the page, set in shaded boxes, retaining a larger main image and an additional photograph as shown in the example above. Rightmove confirms that properties featured in this way generate higher enquiry levels from tenants.

Social Media

Ultimately our aim is to promote those properties we offer for rent to the widest possible audience. As well as reaching prospective tenants through local, regional and national exposure, our own website is viewed in more than 85 countries. We also have an agreement with a world leading Artificial Intelligence specialist who optimise our social media campaigns ensuring that our campaigns are up to eight times more effective than standard social media advertising.

Professional Video Tours

Our video tours provide a comprehensive overview of a rental property which in turn identifies its most popular features. Prospective tenants are therefore able to get a real feel for a property remotely before committing to view and research indicates that those who then go on to request a physical viewing are more likely to express a serious interest.


Additional Marketing Initiatives

Landlords also benefit from even greater coverage through a number of our own colour magazines.

Beresfords Magazine reaches thousands of people throughout Essex and Greater London, whilst Essex Homes & Style is a ‘property and lifestyle’ publication focusing primarily on the top end of the rental market.

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Keeping you informed

Ongoing dialogue with our clients is of paramount importance.

Throughout the entire process our personnel will remain in regular contact and do all they can to ensure that a tenancy runs smoothly without issue from start to finish.

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Customer Reviews

We genuinely value the business which we receive from both landlords and tenants, and always strive to deliver a consistently high level of service to all of our customers. Every letting agent can talk a good story, but ultimately their clients will determine the quality of service received. In our view there is no better endorsement of our services and the staff we employ than from the clients themselves. The thoughts of some our customers can be seen below.


"I've used Beresfords for both selling/buying and letting. Won't go anywhere else now. They all know me which really helps. Thanks to all the team for looking after me and my flat."

Sarah, 23 September 2021

Services & Fees

Every landlord is important to us and and at Beresfords we are able to offer a bespoke range of services designed to meet the individual needs and requirements of each client.

Although our standard fees are shown below much will depend on the specific services a landlord may require. We will always be as competitive on fees as possible without compromising the level of service provided so we would encourage any landlord thinking of renting out a property locally to contact their nearest lettings department to discuss in more detail their individual requirements. We can then provide a competitive fee quotation without obligation.

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