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How Beresfords support landlords


Professionals & Pretenders

Landlords are always encouraged to use an established letting agent who is a member of Propertymark, the professional body which regulates the lettings industry. As a result the rent and deposit monies processed are automatically protected. This operates in a similar way to the cover provided by ABTA within the travel industry. Unfortunately, many letting agents are not members of Propertymark and therefore cannot be held responsible for their actions. Neither can they provide guarantees in terms of any rent or deposits that they receive.

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Local knowledge
& expertise

Any credible letting agent should retain detailed knowledge of their local marketplace, your local Beresfords team retain more than 50 years combined industry experience, so we would like to think that should you decide to instruct us to act on your behalf, you will be in safe hands.

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Meeting your
legal obligations

With so much legislation now in place linked to the rental market, landlords must ensure they are regularly updated in terms of their legal obligations. Many agents fail to provide the appropriate guidance and as a result their landlords can be left exposed. At Beresfords not only do we provide accurate and up to date advice but will also deal with most aspects of compliance on our landlords’ behalf as part of our fully managed service.

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Qualifying Prospective Tenants

Once we have negotiated suitable terms between you and your tenants, our Lettings Progressor will then deal with everything required and progress the transaction through to successful move in. Beresfords use specialist companies to undertake detailed referencing and credit checks on any tenants who express an interest in your property. Some letting agents conduct only basic referencing which is not as comprehensive.

Your own dedicated Property Manager

All landlords who use our fully managed service are allocated a dedicated Property Manager. Therefore, when any maintenance-based issues arise, our landlords have one point of contact and their dedicated Property Manager will retain a detailed knowledge of the particular property concerned. Throughout a tenancy our ultimate aim is to ensure a stress-free experience for both landlords and tenants. 24/7 - If a maintenance-based issue arises outside of our normal office hours, landlords and tenants will be able to appeal to a real person who will do all they can to help.

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Protecting your rent

Where required, we can provide a comprehensive rent warranty product at very competitive rates. Arranged and underwritten by our referencing provider via a third-party specialist, their products will pay the rent in full for a pre-defined period if the tenant’s default on their monthly payments. Although rare, if eviction becomes necessary the warranty provider also handles everything on a landlord’s behalf and with certain products the related legal costs are fully covered. These warranties are ideal for those landlords who still want to receive their monthly income even if their tenants fail to pay the rent.

A proven track record

Annually, Beresfords successfully let over 1,000 properties and collect over £30 million in rent for our landlords. During the same period more than 15,000 prospective tenants register with our branches searching for properties to rent across the region and we arrange over 12,000 viewings on our landlords properties.

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OUR REACH

Extensive Local Coverage

The way in which a property is marketed for rent is crucial. Effective exposure will ensure your property receives good levels of interest from high quality tenants at the best level of rent possible. Our network of 17 branches, which are spread across Essex and into Greater London, use cutting edge technology to promote properties to thousands of professional tenants. What’s more, Beresfords properties can also be advertised at The London Office in St. James’ (SW1) which attracts interest from professional tenants relocating to the UK from overseas plus those living in the London suburbs who commute into the Capital.


Extensive Marketing

On average Beresfords’ website attracts up to 30,000 unique visitors on average every month. Our properties are also featured on leading property portals including Rightmove, OnTheMarket and Zoopla. Annually we receive over 15,000 online enquiries from prospective tenants asking for more information on specific properties or to request viewings.


Featured Property Listing

Most letting agents promote properties online in a very similar way. However, Beresfords make sure that our landlords properties stand out from the crowd. Featured Properties are more prominent being visible at the top of the page, set in shaded boxes, retaining a larger main image and an additional photograph as shown in the example above. Rightmove confirms that properties featured in this way generate higher enquiry levels from tenants.


Social Media

Ultimately our aim is to promote those properties we offer for rent to the widest possible audience. As well as reaching prospective tenants through local, regional and national exposure, our own website is viewed in more than 85 countries. We also have an agreement with a world leading Artificial Intelligence and machine learning software company to optimise our social media campaigns. This means that our social media adverts are up to eight times more effective than standard social media advertising.


Professional Video Tours

Our video tours provide a comprehensive overview of a rental property which in turn identifies its most popular features. Prospective tenants are therefore able to get a real feel for a property remotely before committing to view and research indicates that those who go on to request a physical viewing are more likely to be seriously interested.

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Additional Marketing Initiatives

Landlords also benefit from even greater coverage through a number of our own colour magazines. Beresfords Magazine reaches thousands of people throughout Essex and Greater London, whilst Essex Homes & Style is a ‘property and lifestyle’ publication focusing primarily on the top end of the rental market.

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Keeping you informed

Ongoing dialogue with our clients is of paramount importance. Throughout the entire process our personnel will remain in regular contact with both landlords and tenants. Our priority is to do all that we can to ensure that the tenancy runs as smoothly as possible. Beresfords highly trained staff will also keep clients updated about changing legislation and our Tenancy Agreements are regularly reviewed to encompass best practice.

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Don't Just Take Our Word For It

We genuinely value the business which we receive from both landlords and tenants alike, and therefore Beresfords always strives to deliver a consistently high level of service to all of our customers. Although we can demonstrate in a number of ways how we differ from our competitors, there is no better endorsement of our services and the staff we employ than from the clients themselves.

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"I've used Beresfords for both selling/buying and letting. Won't go anywhere else now. They all know me which really helps. Thanks to all the team for looking after me and my flat."

Sarah, 23 September 2021


Services & Fees

Every one of our landlords are vitally important to us so we make sure that they receive a very personal service from experienced letting agents who retain extensive knowledge of their local areas and are adequately qualified and equipped to handle matters effectively on their behalf.

Most of our clients have specific requirements so the extensive range of services we provide can be tailored accordingly which is why we do not offer a standard commission rates.

The fees which we charge will always remain as competitive as possible without compromising our high standards of service. So, although a general guide of our fees is available here, we would urge any landlord thinking of renting out a property locally to contact their nearest lettings department to discuss in more detail the various options available.

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