Market Insights, Harold Wood

Harold Wood has a population density of 36 residents per hectare and maintains a demographic profile reflecting a lower density compared to the broader regional average. In 2021, the community was home to 48,112 residents, marking a substantial 23.9% population increase over the decade from 2011 to 2021.

Demographically, Harold Wood has 15.1% of its population falling within the 35 to 44 age range, below the regional average. Housing dynamics further illustrate a diverse land- scape, with 27.7% of households consisting of single occupants and 44.9% accommodating families with children.

Harold Wood presents itself as a community with a unique demographic composition, featuring lower population density, a specific age distribution, and a strategic focus on key employment sectors and commuters.

Over the last 12 months the average sales price in Harold Wood was £373,819. The total value of sales was £175,277,800. 

22% of sales in the past 12 months were flats, achieving an average sales price of £237,593. Houses achieved an average price of £425,498. 

The highest value recorded by the Land Registry over the past 12 months was £595,000 for a flat and £1,100,000 for a house. 

Over the last 12 months, the average rent achieved for homes let in Harold Wood was £1,469 per month. This is a +10% change on the previous 12 month period.

44% of homes let in the past 12 months were flats, achieving an average rental value of £1,227 per month. Houses achieved an average rent
of £1,691 per month.

27% of renters are aged between 25 and 29.

The town has experienced considerable redevelopment over recent years and with the arrival of Crossrail in 2022 already boasts some of the strongest capital growth returns across the Region. Despite the surge in average prices, property is still relatively affordable compared to other local areas so remains a popular destination for property investors. The local railway station offers fast connections into the Capital via the Great Eastern Service in under 40 mins. Additionally, the Crossrail link (anticipated to be operational in 2022) will provide an additional service across London to Heathrow and beyond. Nearby there are 2 large state hospitals and Romford shopping centre which collectively employ hundreds of people many of whom choose to rent property locally.