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Maximise your marketing prowess

21 February 2014

In this competitive and fast moving market, it is essential that your property is marketed in a way which not only attracts the right people, but which is tailored to your bespoke requirements. Here are just some of the ways which we can market your property in a way which suits you.

Open days
Open days are a great way of building interest in your home when it first comes to market and attracting multiple people to view your property in a condensed period of time. It is important to make sure that an open day is planned well in advance and at the right time of year. You don’t even have to be there, we’ll host the open day for you.

Discreet Marketing
Discreet marketing is an excellent way for you to ‘test the market’ and many of our clients also use it when they do not want to publicly announce they are moving house.

If your property is marketed discreetly, we will personally contact a select number of people who could be interested in your home. We can tailor exactly how much, or how little, information is provided to your needs. This approach gives you compete control over who is made aware of your property and who views.

Informal Tenders
If you are selling, informal tendering allows you to market your property for a specific period of time, and then ask interested buyers to make an offer by a certain date. The offers remain confidential and are submitted along with our recommendations for your consideration taking into account the individual merits of buyers in terms of sale position, finance etc. Informal tenders are an excellent way to galvanise interest and encourage a quicker decision.

Offer a ‘guide price’
To capitalise on this competitive market a ‘guide price’ which gives an indication of the price you are expecting can often be beneficial. It is especially useful on properties that may attract a premium because they are unusual or in a highly sought after location because it allows flexibility in the price depending on demand.

If you are thinking about putting your property on the market, please do not hesitate to contact us. We would be delighted to help you find the best way to market your property.